Released: October 26th 2017, 11AM PST
Join Dave Smith, Canada’s top fitness professional, to discover how to make clients get great results without ever having to actually meet them. Dave breaks down the simple steps you can take to revolutionize your business by automating revenue, boosting cash flow and delivering the results that hard-working clients deserve. What will you learn?
- How online personal training can increase your income significantly
- Top techniques to help deliver groundbreaking results to your online clients
- What steps to take to secure your first online clients
- Dave’s personal, industry-tested advice for maximizing your efficiency without sacrificing quality
Hosted by: Dave Smith, Personal Trainer
Dave specializes in weight-loss coaching that is based in Cognitive Behaviour Therapy, sound healthy eating principles, and moderate physical activity. His programs take place online, which enables him to help clients from all around the world.
Register for this webinar
Hey, thanks so much for joining me in this teaching session. This is called How To Get Clients 217% Better Results in the Gym while automating your online revenue. And I know that sounds like a big promise, but I’m gonna take you through the way that that’s very very possible for you, whether you’re a gym owner, whether you’re a personal trainer, whether you’re a group fitness instructor.
I’m going to show you how you can get way better results for your clients, which is probably why you’re in this industry in the first place. The important piece is from a business owner perspective, while you can do that giving your clients better results, you can also make more money and automate that money, so you’re not working harder and working longer.
Why are you here? Well you’re probably here because your clients maybe aren’t getting the results that they want and I just want to let you know that I’m gonna tell you a little bit about my story in a second. But mine weren’t either. And that’s one of the reasons why we’re here.
Maybe you’ve seen I put this in quotes “famous fitness trainers” making big bucks online and you wonder how do they do it? How can they make such an amazing business just from online services? And I want to assure you that it’s not nearly as hard as you think, and again we’re gonna get to that in this class. I’m gonna show you some really practical steps that they can help you get to that point as well.
And then finally you’re here because maybe you wish that you could earn passive income again whether you’re a personal trainer or a gym owner you wish you could have money coming in while you sleep, so it’s not always you trading your time for dollars. Maybe you don’t think that you have the tech skills necessary to make that happen and I really want to assure you, because I’m not a techie, you do not need to be a techie, a tech guru or something like an internet wiz or tech wiz in order to make that happen.
Again as we get going through this presentation I’m going to show you exactly how you can do it. Specifically there are two types of business owners who I really want to help and number one is the group of gym owners, who want to set themselves apart from other clubs ,and again I’ll tell you my story in just a second, but I used to own a gym and I know how cutthroat it is and how you’re always looking for that slight little edge that will set you apart.
I’m going to show you how you can do that with some really amazing online programming and online strategies in this presentation. Secondly I do want to help personal trainers as well, so whether you work at a club, where you own your own personal training business – if you’re feeling tired, I know how long of hours you work. You’re up early in the morning when clients want to get that workout before they go to work and then in the evening, when clients are done work. You’re at the mercy of your client’s schedule.
I know how tiring that can be, how you can feel burnt out and if you are looking to figure out a better way to run your business and still help get the clients the results they’re looking for. I’d like to help you as well, so my goal for this presentation is to show you, that the only way for you to really crush it in today’s fitness world is by developing what I call refit programs for your clients.
I’m gonna go through the three aspects of a refit program and your wheels are gonna be spinning.
You’re gonna have so many ideas as I show you how this works and then I also want to show you, that you’re gonna be able to dramatically improve your business’s profitability, when you commit to making this change. To focusing on this idea of refit, and again we’re gonna go through the three aspects of refit in just a second, before I dive in.
I know with many of you in this presentation we’ve never met before and I just want to tell you a little bit about myself. My name is Dave Smith and I’ve been a certified personal trainer since 2001 and like I said I’ve gone through sort of the typical journey of a personal trainer. I began by training clients out of their homes and then I just realized that was such a faulty business model.
I was spending so much time commuting from one client to the next and it was just feeling burnt out and working crazy long hours and had such a finite number of clients, that I could see in a day. My earning was very capped, it was very linear. I was trading my time for dollars and that’s, I’m convinced, the worst business model to be in.
When you’re forced to trade your time for dollars. And so I ended up opening my own gym and thought okay, well I’ll have personal trainers, who will work for me and this will help me get away from that linear earning potential.
Instead get me onto a bit more of an exponential curve, where I could earn a lot more without working so much. And any gym owners on this call – you’ll know that that maybe isn’t always the case. Yeah actually as a gym owner, quite often end up working more and that was certainly my case. I worked more and more and where that led me.
I’ll tell you some more details in a second, but that led me to start my first online fitness business called makeyourbodywork.com and that it just started to really take off and I began the Makeyourbodywork podcast and then was chosen as the top fitness professional in Canada for all this innovative stuff I was doing online and started doing appearances on TV and magazines and recently author my first book. It is called: Can’t Lose.
I have really seen how the power of the Internet is so perfect for fitness businesses. If they learn how to leverage it and I really had a big aha moment because I got into the fitness world because I wanted to change people’s lives and that’s probably this similar for you. Like I said I was busting my butt, I was training people out of their homes and then I opened up my own fitness studio, thought that was gonna be the key to success and thought that I was gonna be living that “dream”.
I remember the very specific moment when I knew that I couldn’t do this forever. It was at about 11 o’clock at night and I was literally cleaning toilets in my gym and I just thought this is not what I signed up for. I spent a lot of money, a lot of time opening this gym, said I could get away from working those long hours so I could stop trading my time for money and here I am at 11 o’clock at night closing the studio dealing with employees, who aren’t committed to the business like I was and was still training clients and was just super stressed and super burnt out. I wasn’t providing value to my clients like I would like to have been and I thought that I need to figure this out.
And that’s when I ran into my friend Curtis, got a picture at Curtis there at the top – that top picture is me when I was a really young guy and that smile it looks like I was really happy, but at the time you can see me there in my gym and I was stressed out. Then I ran into Curtis and this is an online entrepreneur and he started to show me a YouTube video, that he had posted online about how to do a plank and this video of his was getting all of this traffic and he started to teach me about affiliate marketing and selling products and services online.
I just thought okay, this looks like something that I need to learn a lot about and so I took a pretty big step. I had just opened this gym maybe a year and a half or two years earlier and I was miserable and thought okay – I think that I can make this work online. I just need to devote my time to it and so I sold my business to one of my competitors and instantly was unemployed and that was a huge incentive for me to figure out online business online marketing as it relates to the fitness world.
I did that and I’ve had huge success since, like I showed you, and I guess you might be wondering though how does this apply to you? You might think: Dave that’s great, thanks for sharing your story! Well I just want to say that maybe your dream career as a gym owner or personal trainer is burning out too. Do you feel like that that’s certainly how I felt and maybe this applies to you, because you’re tired of getting clients just okay results, and I know that was certainly the truth for me, I was working so hard my clients were getting ok results.
I remember talking to other trainers and other gym owners and they would say the same thing. Some of their clients would get results, some of them wouldn’t. That’s not why we signed up for this career, that’s not why we chose the fitness world! Most of us are here because we really wanted to change lives and maybe this applies to you too, because you are looking for a reliable way to make more money to help more people.
To make it all fun again, and I just want to say I’m no different from you, there’s picture of me on the left, when I was a young guy and I opened up my gym and there’s picture of me now and in love with my career now. I love the fact, as I showed you, I got to write a book recently, I get interviewed on all kinds of podcasts, get to go on TV, get to spread the good news of fitness and change lives like I originally wanted to. I really want to emphasize this point that I am no different from you.
You can do this too! I’m a smart guy, I’m a hard worker for sure, but I’m gonna show you the steps in this class so that you can do exactly the same. You can take your business to a place, you can scale your business to a place, where you’re not trading your time for dollars.
Specifically we’re gonna cover three different secrets.
Secret number one is how to get your clients two hundred and seventeen percent better results, without seeing them more often in the gym. Secret number two is how to make your fitness programs “sticky” so that clients will be fiercely loyal for life and then secret number three is how to automate your income, so that you can work less and earn more. Are you excited about these three secrets? Honestly these are we’re game changes for my business and for the other fitness professionals, who I coach and work with and take through this.
These same three secrets have been game changers for them. So let’s dive in secret number one again: How to get your clients two hundred seventeen percent better results without seeing them more often in the gym? Some fitness pros think things like: clients are lazy and they don’t get results, because they don’t put in the work, or maybe they’ll say things like: I’ve done my part as a personal trainer, I did my part. I created a great workout program for them, a nutrition plan for them.
I can’t help what they do outside the gym and maybe those sound a little bit harsh, but I’ll admit as a former face-to-face personal trainer, I thought that when I had clients, who were not getting results in my head, I would shift the blame to them and say I’ve done what I can. They’re the ones that aren’t following my prescription, but I’m gonna share this story with you.
This is a picture from a group fitness program that I used to run and sometimes we do it indoors. On this nice day, I took the group outside and I’d usually have about 50 people in my program. My goal in this program was weight loss. The clients that I always worked with were intending to lose weight and one of the things that I realized through running this program was, that my job was to re-engage clients.
And the best way to do that is to create systems, not to make more work for myself, but create a system so that they would really re-engage and buy into the transformation and buy into the fact, that they had responsibility. So I’ll show you this sort of a bit of a case study: I remember the summer that I discovered this idea. I had a session of people about 50 people, all trying to lose weight, and it was an eight-week session. .
At the end of four weeks, we all took our stats and the average weight loss was 5.2 pounds in four weeks, which again if you’ve worked in the fitness industry for any period of time, losing about a pound per week that’s pretty standard. It’s okay and then at the end of eight weeks that leveled a little bit and the average was six point eight pounds.
Obviously some people had more weight loss some people had less, but the average just under a pound per week. That’s okay success, but it’s not off the charts and again I thought how can I get people to do more that what we’re doing in this bootcamp. Because I was only seeing them once per week, and again maybe you can relate to this, so you have a program running in your gym, where as a personal trainer or a fitness instructor, you’re teaching a class. You see your clients once per week, maybe it’s a Wednesday, but you don’t know what they’re doing Thursday Friday Saturday Sunday Monday Tuesday and it’s really hard for you to get them results, when they’re maybe not doing their part on those other six days of the week.
Well here’s what I did and again, this reengaged concept is so important. I wanted to figure out a way, that I could make sure, that their adherence them sticking to the plan, to doing exercise in their own, to eating well on their own, would actually be something that was doable. And so what I did is I created this online system where basically it was like a gold star board, like you see right there.
Remember, when you’re in elementary school and the teacher would give you gold stars for doing your tasks. That’s exactly what it was, it was just an online version of that, where everyone in this class, everyone in this program could keep track. They could see their progress every time they do a workout, when they weren’t. When they weren’t with me, they’d be able to put up with basically a gold star and when they’d hit their different requirements for eating and drinking water and all these healthy habits, they’d get gold stars for it.
It was amazing because all of a sudden, there was some accountability, but the best thing about this accountability was that it wasn’t falling on my shoulders at all. It was a hundred percent about systems and I’d created this online system so that I didn’t have to do any work. My clients would do it, but they were motivated to do it, because they were part of this bigger group. It was like they’re a part of a team and you can see the results.
They’re in this session again same sort of size a group around 50 people. Same demographic at four weeks the average was 9.1 pounds that people lost. In eight weeks that jumped to 14.8 pounds and eight weeks over the previous eight weeks that was a two hundred and seventeen percent improvement and this really opened my eyes.
I thought wow what a simple solution I created. This online tool created a little bit of accountability, re-engaged my clients aside from when they were just seeing me for that one single class. They got two hundred and seventeen percent improvement in the results so you might see this and you might be thinking something like: Okay well Dave, this is great, but I already check in with my clients, I keep them accountable and, you know, if you’re a gym owner, you might think well I have personal trainers and that’s their job to keep in touch with their clients and keep them accountable.
I would say that the truth is that if you or your trainers, if your gym owner, if you are the accountability source, you’re only increasing the demands and responsibilities that are placed on your shoulders.
Remember, at the start of this class I talked about our goal is to stop trading our time for money. Our goal is to work less, get clients better results and make more money and if you say that your job is to create accountability and to keep on top of your clients and nag them so that they’re doing their exercise, you’re doing the exact opposite.
You’re putting more responsibility on your shoulders, whereas removing that role from you will actually increase your client’s success without you doing any more work. I’m taking this from so called translational behavioral medicine. It’s a research study that was done exactly on this. I didn’t create this idea of gold stars, I didn’t create this idea of accountability or wanting to please a group the study or the researchers did something very similar.
They had a group participants who are looking to lose weight and they had basically a gold star board, where the clients would document their progress. They had two groups – one that was documenting their progress giving themselves gold stars and then another, that wasn’t. They were still following the same program, but no gold stars. And you can see the group who documented, who got the gold stars they lost 1.2 pounds per week compared to just 0.27 pounds for those who didn’t have the gold stars.
Maybe you thought, when you saw my 217 percent improvement, you thought Dave there’s no way that that’s actually true. In this documented research they got three hundred and forty four percent improvement, so when you see this my question to you is: In your fitness business, how are you re-engaging your customers or your members in a way, so that the responsibility doesn’t fall back on you for them getting results.
But your re-engaging them in a way that it falls on them and that they actually see better results and are therefore motivated to continue.
Secret number two is how to make your fitness programs sticky so that clients will be fiercely loyal for life. Many gym owners think things like: I have to keep my prices low, or people will switch to another club. And this isn’t just for gym owners. If you think about business in general, this is a problem that many business owners think.
I have to compete based on price, otherwise people will go somewhere else. Or maybe as a gym owner or personal trainer, you might think: Well I have to keep on buying new equipment or starting some sort of new fitness class to keep people interested, so they’re actually gonna train here, otherwise they’re just gonna go somewhere else and again, I can relate to this. When I was a gym owner, I invested thousands and thousands of dollars in the latest and greatest fitness equipment, because I wanted to make my programs novel.
I wanted the trainers who were training at my gym to have the resources to be different from the other options in my city. Let me share with you a quick story why this is faulty thinking. This is what I call reconnecting and it’s a case study with my flagship program.
I call a flagship program a no-brainer offer or no-brainer program and simply that means giving an offer, giving a program offering help to get a certain result that is so good. That your clients or members or prospects, your target demographic, they would be crazy to say no. And in my case this no-brainer offer is what I call the tenant for challenge and it helps women who are usually in the menopausal years.
In life lose ten pounds in four weeks and that’s a no-brainer if you’ve ever worked with women you know in their 40s and 50s if you can help them lose ten pounds in four weeks, they are gonna sign up and no doubt about it. So my no brainer offer – one of the things that I noticed was the part of the program that my participants loved, was the fact that the members could support one another and I developed an online community, where they could interact and talk about their successes.
Talk about their struggles and they really started to embrace this community and support one another. It’s just four weeks long and the most common question I kept on getting at the end was: Dave what are we gonna do next? And I realized that it wasn’t so much because of me. Yeah my program was good, but it wasn’t my program, it wasn’t anything so revolutionary that people didn’t want to leave the program.
It was that they had fallen in love with the community, they liked the connection and so this really struck a chord with me and I realized, okay if people are asking me what’s next instead of having this is just a four-week, one-and-done program I need to offer offer something else and so I created a subsequent, a follow-up program called team training and basically it’s online personal training I provide online.
Fitness programs it’s nothing unique, it’s for the entire group, they’re all doing the same fitness program and really though, it’s an online community. Disguised as a fitness training program, because that’s what I heard the clients were looking for. We love supporting one another, we don’t want to do this on our own and I noticed this when I launched this team training program. Women were signing up and there was almost a non-existent churn rate. If you’re a gym owner, you know what a churn rate is and what I mean by that.
You work so hard to get people to join to become a member or as a personal trainer to get clients into your programs, but then after a couple months, depending on what your program is, people will start to go elsewhere. They leave, cancel their gym membership and that churn is very expensive, because then you need to invest marketing time and dollars to go out and find new clients. To replace those ones who left and I noticed, that as I built this community in my team training program, the churn rate was almost non-existent and at the same time, I didn’t have any pressure to reduce my prices whatsoever.
I was charging and still do charge about $100 per month for women to be part of this community and they get a new workout program every month and that’s it. It’s a workout program they could probably go online and find something just about is good, but the fact that they’re part of this community means that they’re not questioning that price at all. I’ve never been asked to lower my prices, in fact the most common comment that I get is: I love this group so much!
It’s very evident that this reconnection piece is so key, so you might be thinking: When I’m talking about community here, you might be thinking, okay this sounds great, but you know I already provide community this reconnection piece in my group fitness classes.
Or if you’re a gym owner, you might think: Well we have a lounge area,where members can hang out, or you might think that we have a smoothie bar, where they can chat after their workouts. But here’s the truth – 72% of adults and this is a North American study, 72% of adults report feeling lonely, but if you think about fitness businesses, whether again it’s a gym, a personal trainer or whoever it is what, do we focus on what’s the pain point? That we’re trying to solve or provide a solution for for our clients.
It’s almost always weight loss or reconfiguring your body composition, so personal trainers and gyms we’re talking about: Hey we’ll remove this pain of you being overweight, when in fact the pain of feeling all alone is far more prevalent and far more painful. Think about that for a second for your business. Are you addressing people’s loneliness and people’s desire to have community, while they pursue their health and fitness goals, because they’ll tell you something. Giving your clients an opportunity to reconnect, there’s that refit idea we want to reconnect daily. That equals stickiness and long-term loyalty and that stickiness just means that once people become part of your program, it feels sticky.
It’s like they’re stuck and I don’t mean that in a bad way, is that it has a sticky element to it that keeps them there. A program that’s not sticky is one that people can join and then leave very easily and replace it with something else. If your gym or if your fitness programs as a personal trainer are very similar to many others, in the same city or in your surrounding geographic region, your stickiness is very low. People could hop from your business to another, to your competitor very easily. That’s what I discovered in my teen training program, that when I created a community, all the sudden that community was so unique, because the women fell in love with working with each other and this is the only place, they could do that instantly. I got a long-term loyalty so again, how are you doing that?
How are you creating this opportunity to reconnect?
Here’s a couple quotes and literally, I could put thousands of these up here of women who are talking about their progress and I just highlighted a couple key words here. From Kat at the top there she says: Thank you everyone for the support and guidance, this is after she lost 12 pounds, but right away she says it’s the support and it’s the guidance that’s so key. Then Nancy in the bottom there, she says: I’ve changed during this challenge for the better. It wasn’t easy, but I wasn’t alone in my request. So for gym owners who are listening this, how many of your members come in and out of your gym and are completely alone?
They don’t have any meaningful connection with anyone else in your club. Personal trainers: How many of your members or your clients come and see you and then go home and are on their own to continue throughout the rest of their week? Without any real connection, people are lonely, people are looking for connection and people don’t want to do their fitness journey on their own. It’s your job to reconnect them.
Secret number three and maybe this is the one that you’re most excited about, because it’s all about automating income. Does that not sound awesome: automate your monthly income, so that you can work less and earn more.
Some business owners, they say things like: I don’t want to live on my computer, so when I start talking about internet marketing and creating these refit online programs they say: I want to live with my computer answering questions all day. Something I’ll often hear when I’m coaching business owners they’ll say things like I’m still going to be doing personal training, or I’m still gonna be working with clients, so I don’t have a lot of time to spend building up communities online and reconnecting people online. Let me explain how this can work and I’m gonna use another story here. That’s very unrelated to fitness, but you’ll see how it ties in. One of the benefits that I’ve experienced over the last eight years as I left my physical fitness business and took my products and services online. I have huge flexibility in my career, I can travel a lot and one of the ways that I’ve applied that, is I spend a lot of time working with an organization called Habitat for Humanity.
We basically go around to impoverished countries and places, where they’ve been hit by natural disasters and we build homes for people in need. Recently I was in Vietnam and there’s a picture of me my team building a house in Vietnam. This was the first house that I’d ever built, that was brick and I’d never laid brick before. I remember the first morning I was laying this brick, there was Vietnamese man and I must have been so annoying because I was asking this guy a million questions. I just wanted to make sure, that I was doing it right and the foreman he was really patient with me and gave me that instruction and taught me how to do it. How to be a better bricklayer and this allowed me to develop what I call mastery. Not that I was the most expert bricklayer ever, but by about noon after a couple of hours of seeing how to do it, I was very proficient. I didn’t need to ask any more questions and the same is true for fitness businesses. Our role isn’t always just to answer the questions and then be there hand-holding our clients.
Hand-holding our members for the next time they need help, our job is to develop mastery to empower our clients so that they can see change on their own and this is what I call repositioning. We need to reposition our responsibility so as a gym owner or as a personal trainer, reposition what’s your responsibility and what’s the client’s responsibility. You use the word empowerment, our job here is to empower them so that they can do it without us. I know at first glance, there’s a lot of hesitation, when especially with personal trainers, they think: Well if I empower my clients and if I teach them to do it without me, then doesn’t that mean that they’re gonna stop buying sessions from me?
Maybe gym owners, you might think, well a huge source of our revenue is from personal training, so if our personal trainers are teaching their own clients, that are empowering their clients reposition, their services so that clients eventually don’t need them. Well my gym is going to lose revenue, but I want to assure you, that empowerment is not something to be feared. In fact it’s something to strive for. Think about this: would a truly empowered client, one who has learned how to reach their fitness goals and is confident that they can do it and is so sure, that if their personal trainer is away on holidays for a week, that their entire fitness isn’t gonna fall apart just because their trainer left. Would a truly empowered client, who’s really confident and successful, be more or less likely to refer others to your services?
Because I think you can imagine, that truly empowered clients ones who have had this repositioned idea that they hold some responsibility and they hold some power for their own success they don’t have to rely on a personal trainer, have to rely on a specific fitness class, they can do it on their own. Those are the clients, who become walking talking billboard, they’re the ones that go around and tell everyone about how far they’ve come and I’ve got a picture there of some people learning how to fish. I’m sure you’re familiar with the old saying that says: “If you give a man a fish, he’ll eat for a day, but if you teach a man to fish, he’ll eat for a lifetime.” And that’s what we’re going for here.
IT is that we want to teach our clients, that they can do it without us repositioning our responsibility, repositioning their responsibility. Where’s the proof that this makes any sense? Because remember in secret number three here, we’re talking about automated income. Here’s the proof. So far we talked about the getting our clients results by re-engaging them and then reconnecting them through community, equals lifelong clients. There’s that stickiness factor, but how does that translate into bottom-line? Into profits?
I’m going to show you when I first started it and again this is years ago. I had a very modest goal. My modest goal was that I wanted to sign up twenty people into my no-brainer program.
The ten in for challenge and I charge about $100 for that program, so that’s two thousand dollars per month.and that challenge is completely automated. It’s something that people do on their own online, so two thousand dollars per month through the no brainer offer, my ten for challenge of those twenty people. My initial goal again was years ago, when I started. It was to convert just four of them into what I call an automated upsell and that being my team training program. It’s a recurring program, where they pay a monthly fee, like I talked about a hundred dollars per month, and I don’t really have to do anything. I create one workout program and then the community takes care of each other. If I converted just four of my clients from my no-brainer offer into my automated upsell, that would be four hundred dollars in recurring income per month.
By month six I did the calculation and thought? “Okay, if I can do this for six months straight, just get twenty people into my no-brainer offer and convert just four of them into automated upsell clients. I’ll have forty four hundred dollars of revenue per month and that being automated income I don’t really have to do anything I remember thinking wow that will be so awesome when I get to forty four hundred dollars of automated revenue per month and easily surpass that in the first six months and now have done many multiple times that initial goal because there’s a compounding effect. When I have repositioned the responsibility of my clients and the responsibilities of myself, my clients have become empowered. They feel very powerful, they experience success and they go and tell their friends. They draw their friends in, who become part of our community. It adds to the stickiness, you can imagine the snowball effect. The group becomes more cohesive, more supportive of each other and no one ever wants to leave.
Repositioning empowers your clients to need you less, so that you can work on scaling your business. If you’re focused on meeting all your clients needs and hand-holding them every step of the way and ensuring that they don’t have the empowerment to go off on their own, your ability to scale your business is completely handicapped, because you are the bottleneck. We want to remove you as the bottleneck, reposition your programs, your services, so that your clients don’t need you and let them go and be those success stories, those walking talking billboard, so that you can actually scale your business.
Maybe you’re thinking: ”Dave, those numbers look good, but it sounds too good to be true. If it’s this easy, why isn’t everyone doing it?” I’ll tell you the truth is: people are hardwired to choose the path of least resistance, so if you are a personal trainer, it’s easy to keep on training clients and trading your time for dollars. If you’re a gym owner, it’s easy, the path of least resistance is to go and buy new equipment and give pricing deals, to bring in new clients, because you’re gonna have a churn rate. Clients or members are gonna be leaving. You need to replace them.
That’s familiar and it’s comfortable, even though it’s a faulty business model. It’s also true, that so self-doubt is strong, there’s people probably listening to me talk right now, or think that sounds great, but I can’t do that. I want to completely squash that mentality, because anyone can do this if you’re willing to take the first step and try it. The third barrier that a lot of people cite, when I talked to people in the fitness industry they say I’m just not good at technology and I talked about this at the very start of this class. I’m not a techie either, it doesn’t take a tech wiz to implement strategies and systems like I’m talking about today. The tools are out there and I’ll show you some in just a second. It’s so easy to implement once you have some strategies to follow.
Let me ask you a question. Are you excited about what we’ve covered so far? I’m going to show you just to jog your memory about this whole idea of creating a refit programming for your clients.
Secret number one: Remember we talked about getting your clients 217% better results without seeing them more in the gym and this was all about re engaging them, giving them an opportunity, creating a system for them, to give themselves gold stars to see their progress, to engage with other people who are also trying to strive for the similar goal as they are.
Secret number two we talked about stickiness: how can you make your fitness program sticky, so that your clients and your members can’t just jump ship and go to a competitor. That idea comes from reconnecting them.
Remember: people are lonely, people want community, people want to do it with others and if you create a community, people in that community fall in love with each other and it’s really hard to leave a community, that you love.
Number three: we talk about how can you automate all this, so that you don’t have to work so much. The whole basis of this is repositioning teaching your clients to fish, so that they don’t rely on you to hold their hand along the way. Then to not be afraid of empowering them, because that the more successful your clients are, the better, the more powerful walking talking billboards they become. That’s when your business is really going to start to scale. Are you feeling a little bit overwhelmed right now?
Maybe you feel like this girl trying to drink out of the hose and so much information came so quickly and I apologize for that. I just really am excited about this topic and I realize it might be a little bit overwhelming and so my question is: Can I share an offer with you, that will help you implement everything we just covered today? About refit programming and this again it’s gonna take your business to a whole new level. It’s gonna set you apart from your competitors, and really help you scale.
There’s actually two steps to this solution. First step is to get the tools you need and a lot of stuff I talked about today was about not being a tech savvy. You can create different online systems and Virtuagym offers a package that is all-in-one. it’s Fitness management software for your business and you can do everything that we talked about today right now. You probably saw a button pop up on your screen and if you’d like to book a demo with virtuagym and see how they can help you implement everything that we talked about, again re-engaging your clients re-engaging your gym members and then helping them reconnect, building that community and then reposition, so that it’s not you trading your time for dollars but actually giving you a business, that is scalable and that removes so much pressure from you.
Those tools are all available in Virtuagym and you can book a free demo and see how could it work for you, so that’s a step number one – to get the right tools and I’ll admit I spent a lot of time working with the wrong tools, wasting a lot of time with the wrong tools, until I found ones, that really work and Virtuagym has some amazing tools that can help your business do everything that we’ve just talked about.
Step number one – get the tools you need and then step number two is to get the guidance you need and I know a lot of the stuff that I talked about today sounds like I said it sounds prohibitive, it sounds scary maybe, it sounds like something, that would be hard to figure out. I’ve been doing this for eight years now and geez, there’s a lot of things that I wish I knew back then that I know now.
That’s why I coach business owners and I help you take these strategies and implement them for your business, so that you’re not wasting your time. I help you scale and help you do it very quickly, so that you’re not wasting your time and I do that through business, that I started, called the online trainers Federation and that’s what it’s about. Taking online or taking fitness businesses and helping them succeed online, and again if you click that button on your screen, you’ll be taken to a page, where you can fill out a form tell me a little bit about your business and then we can chat and talk about what would be the best first steps for you to really get your business up and running online and using online tools appropriately to satisfy your clients, to get them better results, to keep them connected, to make your business sticky, to remove the pressure from you, to help you scale your business so you can automate your income. All of those things!
Let’s chat about it. So click that button in your screen, fill out the information on the form, so that I can see a little bit, I can learn a little bit more about your business and then we can chat about it. At this point you really have two options right now and option number one is: To do nothing and you can do that, you can do nothing. In that hope that something changes in the future.
Remember, at the top of this class we talked about the pressure of working the fitness industry. whether it be a gym owner. or whether you’re a personal trainer. there’s burnout. There’s a lot of stress, there’s a lot of overwork in there. And maybe you decide to do nothing. You hope that something changes, so that you know you don’t feel so burnt-out in the future. Maybe it will, but having been there myself, I know that taking action always leads to success. A requirement for success is to take action and that’s option number two.
You can take action, you can click that button on your screen, you can get a demo of Virtuagym and you can chat with me. Let’s talk about some strategies, let’s talk about what you can do, what’s that first big step you can take today. You can take action and begin building your online fitness business right now and it is really important for me to mention that I’m gonna be operating on a first-come, first-served basis.
There’s only so many fitness business owners who I’m able to help at a given time, so if you’re serious about what we talked about today, about scaling your business, about removing the pressure from your shoulders and automating your online income and giving your clients better results, then click that button on your screen and let’s book a time to chat, so we can start to formulate a strategy that will work for your business.
I’m really excited to get to know you and to help you, like I’ve helped tons of other fitness business owner take their business from just being a face-to-face business, just like all the competitors out there and to really make it unique to build something new. To build something that’s sticky, to build something that really makes a difference in client’s lives, so I can’t wait to hear from you and thanks again for investing a little bit of time in your business by joining me today I’ll talk to you soon.