Virtuagym, supplier of fitness software for health clubs and fitness professionals, has launched its new nutrition app “Virtuagym Food” for iOS and Android. Since it’s fully integrated with their existing apps for exercise and tracking, Virtuagym is the first worldwide to offers this complete coaching solution, on top of their growing all-in-one trainer and health club solution.
A few years ago, former Executive Director of IHRSA, John McCarthy said: “The big opportunity in the future is the merging of the pillars of nutrition and exercise, which until recently, have been separated. Clubs are seen as the “go to” places for exercise, but not as experts in nutrition.” Virtuagym now bridges this gap: the nutrition application offers integration with the existing Virtuagym workout app, which has been downloaded over 5 million times and is used by more than 1500 health clubs and personal training businesses worldwide, making it one of the most popular fitness apps on the market. For health & fitness professionals – health clubs, personal trainers, dietitians and corporate health services – Virtuagym offers a uniquely branded version of their mobile apps and online platform, in line with their branding.
How Does Virtuagym Food Work?
Using the app starts with setting the client’s goal, be it losing weight, gaining muscle, or maintaining the current weight. The app also provides variants for people on different workout regimens – after all, weight lifters require different nutrition than endurance athletes. This gives personal trainers and nutritionists the freedom to better coach their clients according to their needs.This leads to the core of the app: the food tracking system. Clients can log their nutrition on the go, or plan meals in advance and check them off afterwards. The system tracks their nutrition intake and compares it to the daily intake levels provided by the client’s plan. These intake levels are modified by the client’s activity in Virtuagym’s exercise app. If they logged an intense workout, the advised calorie intake will increase.Furthermore, the app is fully integrated with the online web portal, where coaches can monitor their clients’ activities and performance and even plan meals for them.
Virtuagym’s Unique Approach
While some other nutrition apps make it possible to log exercises, Virtuagym moves beyond this by providing detailed, 3D animated exercise instructions combined with an extensive trainer interface for (online) coaching. With the apps, you’re always in touch with your clients and you can monitor progress and give feedback. Moreover, Virtuagym Food can be used in Virtuagym’s integrated business model as an upselling opportunity, providing your clients with a powerful new service for an additional monthly fee.“We offer an all-in-one solution for coaching, booking and billing,” says Hugo Braam, CEO at Virtuagym. “With the release of our nutrition app, we developed the holy grail for the health and fitness industry. Nutrition should be part of any fitness plan. Our new app allows health clubs to finally offers this service cost-effectively.”