Rollout of Virtuagym’s fitness platform and apps in 350+ clubs in 4 countries
Amsterdam, December 19 2014 – Virtuagym, the start-up founded by Dutch brothers Paul and Hugo Braam, has signed Basic-Fit as their newest client. Basic-Fit is the largest fitness chain in Europe and has signed a contract with Virtuagym for the roll-out of Virtuagym’s coaching solution for all Basic-Fit locations in 4 countries.
Platform for Clubs and Trainers
Virtuagym offers an exercise and nutrition app for consumers, which has been downloaded over 5 million times worldwide, making it one of the most popular apps on this market. Since 2012 the company also offers a solution for health clubs and personal trainers, which they can offer to their clients in their own branding. In 2013 the start-up received an investment from Sanoma Ventures – the investment branch of Sanoma Media – which was deployed to boost further growth. By now, over 1200 clubs and personal training companies in 23 countries use Virtuagym Professional. The signing of Basic-Fit as a client fits Virtuagym’s ambition to become THE platform for consumers, clubs and personal trainers all over the world. “Basic-Fit is, like Virtuagym, an export product from the Netherlands with an ambitious expansion drift,” says Hugo Braam, co-founder of Virtuagym. “For Basic-Fit we had to translate our system into French and Spanish right away. This will help us to actively serve those markets as well.”
Basic-Fit members gain access to Basic-Fit Online, a platform and mobile app, where they can track their workouts, nutrition and progress. Virtuagym’s main advantage is that it can be deployed as a supporting tool for a personal trainer, but also as a self-management solution. This way, members can work towards their personal fitness goals at their own pace. This is in line with Basic-Fit’s business formula, which emphasizes members working out individually. René Moos, Basic Fit’s CEO: “We’re always on the lookout for innovations in the fitness industry and we want to be a leader in innovation. Like Basic-Fit, Virtuagym is a leader in their field. We’re very pleased with this new co-operation between two Dutch companies of international stature.
Basic-Fit is Europe’s largest fitness chain. In total, the chain has over 350 locations in Europe, including in Belgium, France and Spain. Basic-Fit is managed by CEO René Moos and CFO Hans van der Aar. For more information, see www.basic-fit.nl.
Virtuagym develops software for consumers, health clubs, personal trainers, physical therapists and corporate health. It consists of a social platform with solutions for exercise, nutrition and progress tracking. For its professional clients, Virtuagym offers the system in their own branding, in combination with solutions for membership management, automated online booking and invoicing. This makes it a unique all-in-one solution on the market. Virtuagym is run by a team of 23 people, based in Amsterdam, supporting clients all over the world.
Want to learn more about Virtuagym? See http://www.virtuagym.com/software/