Xercise4Less, born and bred in Yorkshire, UK, is a testament to the idea that a low-cost gym don’t mean low-quality facilities. After witnessing the low-cost gym trend sweeping the nation, founder Jon Nasta fell in love with the idea, and the rest is history. With over 140,000 unique visits to their online platform a week, Xercise4Less are leading the charge in technology-driven member engagement.
We’re seeing higher retention rates than we’ve ever had, we’re seeing higher visitor numbers than we've ever had and we genuinely feel that’s because we are creating more touch points with the members. They are more connected to our brand
Xercise4Less Uses The Virtuagym Custom Mobile App
Xercise4Less prioritized establishing more touchpoints and engaging with their members from as many different avenues as possible. Virtuagym’s custom app unlocked a range of retention-boosting concepts, whilst bringing them closer to their member base than ever before. Xercise4Less take advantage of:
What do Xercise4Less love most?
- Simple class booking
- More touchpoints with members
- An active online community
- Increased retention and engagement
Xercise4Less ‘The People’s Gym’
Needing a new software provider to replace their existing sub-standard one, Xercise4Less turned their attention to Virtuagym. With accessibility and usability paramount concerns, Xercise4Less wanted a mobile application that could bring their members together like never before. But it wasn’t just a vision of a gym-based community, but an overarching desire to deliver value for money, and cement their position as innovators in the low-cost gym market. Virtuagym’s technological integration with their current facilities allowed them to continue providing world class gym equipment, whilst increasing the amount of touchpoints with their members.