With 1.5 million members and over 500 clubs, Basic-Fit is the European market leader in the “value-for-money” fitness market. The company is active in some of Europe’s most attractive markets: the Netherlands, Belgium, Luxembourg, France and Spain. Building on their longstanding expertise, they combine a flexible low-cost membership model with high-quality fitness equipment and technology, virtual and live group lessons and shareable family passes.
Client since: 2014
First, we tried to do make an app ourselves. We failed. Now we work with a worldwide leader in the technology space: Virtuagym.
Basic-Fit Uses The Virtuagym Custom Mobile App
By offering access to the Virtuagym apps as an upsell, Basic-Fit tapped into a new and easy revenue stream. Virtuagym’s fitness apps add an extra layer to their member experience that fits perfectly with their staffless gym concepts. So in the end it doesn’t only benefit the business, it benefits the members, who now have access to:
More than 3% of our membership base has the Basic-Fit Pro App subscription
With more than 1.5 million members, Basic-Fit announced in their semi-annual financial report in 2017 that over 3% of their member base uses the Basic-Fit Pro App on top of their subscription at a rate of 4.99 a month – a number that is still climbing.
Virtuagym offers the only proven digital upsell model in the fitness industry. It allows businesses to tap into new revenue streams and offer their members a high-tech experience. Virtuagym is designed to affect behavioral change and help gym members achieve long-lasting results – and delivering results is a key aspect to building a loyal member base.
What benefits does Basic-Fit experience?
- Automated administration
- More touchpoints with members
- Enhanced sense of community
- Improved member engagement
- Boosted member retention
Basic-Fit, Europe’s #1 Technology Driven Gym
The growth of Basic-Fit can in part be attributed to their effective use of technology. Their digital service offering allows them to operate with minimal staff. In-gym smart screens, QR-code scanning, and the Virtuagym community offer a member experience that is focused on self-management, but still delivers an engaging experience. Moreover, the Virtuagym community is used to deliver targeted marketing messages to their 1.5+ million members.