New technologies have a lot of influence on every industry and the fitness industry is no exception. Last week’s blog already highlighted the benefits of a mobile apps for your club’s success. So today, let’s discuss some of the latest hardware developments and point out why hardware like wearables can improve your business and your client experience.
Table of Contents
- Wearable Technology
- The Benefits of Wearable Technology for Clubs
- Fitness Machines
- The Benefits of Smart Fitness Machines for Clubs
- Access Control
- The Benefits of Access Control for Clubs
Let’s start of with wearables. Wearable technology refers to technology in accessories which help in routine activities. This technology comes in all shapes and sizes, but watches are by far the most well-known type of wearables. Companies like Samsung and Apple have already recognized the incredible potential that wearables offer, and are spending a lot of money in developing wearables.
But in what way does this help you as a club owner? Well, there are wearables that are designed specifically for the fitness industry. The most obvious examples are activity trackers. These allow your clients to measure all kinds of different things about themselves. Just think about what it would do for your coaching services if you had direct access to that measured data.
The Benefits of Wearable Technology for Clubs
Enable your clients (and coaching) to constantly monitor their health and well-being
Fitness wearables can track a variety of metrics. While it differs between brands what values can be measured, some of the most common ones are:
- Activity (steps, for example)
- Calories burned
- Heart rate
Support your clients via wearables
Depending on the brand it is possible as a coach to gain access to measured client data. This means that you and your coaches have direct insights into the clients’ activity levels and health wherever they are and can support and guide your client accordingly.
Improve your client experience
If you decide to integrate wearables in your club services, it’ll be sure to boost your client experience. The combination of giving insights to a client’s activity and progress, and being able to react coach them accordingly, allows you to effectively offer coaching services on a personal level.
Lastly, when you combine wearables with other smart monitors such as body composition scales, you can boost the quality of your progress tracking and measuring even more.
Technology has also changed the way we workout when it come to fitness machines. Examples of new advanced cardio machines are stationary bikes, treadmills and cross trainers that are equipped with heart rate monitors and TV’s. Some machines even include laptop platforms, so that businessmen and women can perform cardio, while staying connected to work at the same time. Another good example is the cloud-connected line of cardio machines by Life Fitness, which track performed workouts and send progress data to the user’s account. They also offer fitness machines that are equipped with touch screens that can be used for interactive workouts.
The Benefits of Smart Fitness Machines for Clubs
Offer more luxury and increase club prestige
When your gym is equipped with innovative machines, it will boost the image of your health club. If your gym is known for your high tech approach to fitness, you can draw on a growing audience of digital natives who are used to and value technology in everything they do.
Increase the fun factor of visiting your gym
When your fitness machines enable your clients to challenge themselves in new ways, for example through interactive exercises or games, it will make going to the gym so much more enjoyable for them – it will definitely help to keep them motivated to hit the gym regularly.
Access control is already a commonly used technology. There are many ways to implement access control to your gym. This can be a basic card scanner at the reception, a fancy fingerprint scanner, a tourniquet system, or a combination of methods. However, are you making full use of the data provided to you by your access control system?
The Benefits of Access Control for Clubs
Clear insights in visiting hours
By having insights in client visiting hours, you can easily anticipate the amount of employees needed at any given time, and keep an eye on your gym’s max capacity. This data can be used to determine optimal times for maintenance, cleaning and other services. And a smart access control system prevents long queues at the reception, freeing up time for your staff.
Possibility to easily offer various time-dependent memberships
If you have an insight in the visiting hours, it will give you the opportunity to create time-dependent memberships. For example, if you know that it is very quiet in the time range 12 am – 5 pm, you can offer a cheap 12 – 5 deal and increase your revenue during those quiet times of the day. Or, you could give specific membership types 24-hour access, allowing them to use your services round the clock.
Improved and automated admittance
People with expired memberships, people who haven’t paid their fees. These people can easily slip past your staff if they’re busy, but can’t easily slip past an access control system. When someone tries to check in with an expired membership, for example, a warning can automatically pop up on the reception screen. But this is not just about denying service – it’s about improving service as well. So, for those people you deny access to, why not give them an immediate way of renewing their membership, for example by using an online payment system.
High-tech hardware can help a health club in many ways. It can help you support your clients and improve your client experience by knowing more about your clients and providing better personalized coaching in return. It can increase the fun factor of your gym. It gives you more insights into who comes to your gym and when.