So you have made the decision to become a personal trainer. Congrats! You will be able to follow your passion for fitness, help others get in shape and make money doing it. It sounds promising, no doubt. But becoming a professional personal trainer is no simple thing. A lot of things are involved in starting off as a trainer. To help you prepare for the road to success, here are five essential parts of setting up your personal training business.
Find Your Business Model
The fitness industry is doing better than ever, and opportunities are plentiful. But if you really want to stick out, you need to find your focus. Targeting particular types of clients is the most effective way to develop your business. It’s also far more effective to find clients in a defined pool of prospects rather than taking a scattergun approach and chatting up everyone who walks into a gym.
To find your niche, you have to examine your own skill set, your networks, and your passions. Where can you best apply your knowledge and experience? What gets you out of bed in the morning? Which type of people energize you? Other questions to ask yourself are related to the type of classes you aim to give, whether you’d like to be independent or employed by a gym, and how you can distinguish yourself from the competition. Answering these questions, combined with a pragmatic analysis of the local market potential, will help you establish the reputation of your business faster.
Find Your Location
You have your ideal client niche and have decided whether you want to be an independent contractor or an employee. Whatever your choices are, you need to find the perfect location(s), where you can turn your passion into a business. When analyzing a suitable location, focus on three aspects:
- Organizational strength
Once you find the perfect spot and made the necessary arrangements with the owners, you can start thinking about what lies ahead: finding clients.
Find Your Clients
Your first clients are extremely important, since they will more often than not double as referrers, spreading word of your new business and recommending you to their friends. That’s why you should consider picking your first clients carefully. Start small, leverage your personal networks. Find people who are aligned with your niche, so you can deliver on your promises. It doesn’t hurt to be picky. It might sound strange, but keep in mind that you’re building a business based on passion. Especially in the early stages of your business when you’ll have to work extra hard, you need to enjoy getting up early every day and go the extra mile.