Times have changed. You need more than just heavy dumbbells and some fancy machines to attract new customers. Standing out of the crowd is key. In order to do so you need to be innovative. But how? As technology moves on, you can’t stay behind. Provide services and equipment that keeps people on their toes. New products will always gain attraction. We have some inspiration for you.
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Gym Equipment That Makes Your Customers Enjoy Their Workout Even More
The Real Rowing Experience
Undisputed, the must-have next to dumbbells and barbells are machines. However, as Hammer Strength and Life Fitness Machines are represented in most of the gyms, you have to come up with something new, assuming you want to stand out from the crowd. New innovations are introduced all around the globe.. Of course, your gym does not need every new fabrication there is but there are new machines worth thinking about. For instance water rowing machines. Due to their real ‘boat rowing feeling’ a whole new workout atmosphere will be created which offers great new ways to warm up or train the back. As a consequence, more members are willing to burn their calories which results in happy and loyal customers.
Training Antagonistic Muscle Groups Simultaneously
Training plans for antagonistic muscle groups are not a rarity. Even Arnold Schwarzenegger trained his chest and back at the same time. Normally, every bodybuilding movement consists of an concentric and an eccentric movement. Imagine, you are lying on the bench press. Pushing the bar to the top is the concentric part and letting the barbell slowly back down is the eccentric motion. With proper form, you can set two different stimuli, but only for one primary muscle group. But you could target two muscle groups.
A really innovative and efficient new apparatus that picks up this concept of training antagonistic muscle groups is the push pull machine. The eccentric part will be replaced by another concentric movement, due to a different resistance, for your antagonistic muscle group. To simplify, you are hitting your chest while pressing and target your back while pulling it back in the same movement. Thus, members with a restricted time limit can save valuable time. Furthermore, it is definitely a great addition to any push pull workout, as you are targeting your whole upper body in only one exercise. To conclude, making this investment is a nice way to offer your members efficient training methods, which will help you with your retention.
Leap And Lead
Surprise your members with new exotic courses, like jumping fitness. The basis of jumping is a combination of fast and slow jumps, dynamic sprints and power elements in combination with balancing elements for perfect cardio training. Introducing trampolines to your gym will extend the range of prospective members and help your existing clients to lose calories while having fun in a playful atmosphere.
Technical Elements as a Game Changer
Nowadays, the technology allows us to workout more efficiently, as we are able to track our progress. Apps provide information about calorie intake, needs of macronutrients and the perfect exercises for training sessions. Furthermore, smart scales allow to measure body fat percentage and wearable trackers even allow to keep track of sleep rhythms, distances covered while walking and the amount of calories burned. By offering wearable trackers, your members will be able to reach their goals faster. Continuous progress means continuous motivation.
Also, have you ever considered how amazing it would be to have a big touch screen in your gym that shows exercises? Just by touching the screen your members could see how a particular workout should look like. This would be a great tool to structure workouts, especially for beginners. It also helps performing every exercise with the perfect form and range of motion. Additionally, even advanced gym members could always learn new techniques or exercises from the screens.
Netflix and Drill
It is a lazy Sunday afternoon, most of your members prefer watching a movie instead of working out. But why not combine those two things? Since there are treadmills and bikes with integrated screens you could offer them to watch Netflix or YouTube while burning calories. Netflix and Exercise is the new Netflix and Chill. And as they already made it to the gym, for some people, the cardio session will be followed by a couple of sets of curls or deadlifts. Having those innovations in your gym, can be a crucial reason to join your gym. Everyone loves extra features and new experiences.
Once you innovate, generate awareness
Once your gym is fully equipped and ready to attract new customers you need to get the word out. But how are you going to introduce those innovations properly?
In previous blogs we already explained how to create your own community on social media. Use this community to announce, promote and introduce your new products. Let them discuss it, post pictures and give explanations about it. Also, create a tutorial video for your social media pages and your website. Moreover, playing the video in your gym on a projection screen would ensure that every member gets used to your new innovations.
Since not everybody is using social media, give members the possibility to try the equipment before the official ‘release’. Reward them with free protein bars for writing a review which can be published. For the first weeks, your personal trainers could stand next to your new equipment and give people instructions You could also offer free webinars or seminars to introduce several new products in one session.
To put everything into a nutshell, introducing new innovations is key to staying competitive. There is such a big variety of new products that can make your gym even more outstanding. To satisfy your current members – and equally important, to attract new customers – you have to choose products that fit to your business model. Nonetheless, always make sure you spread your information appropriately online and offline.