Building customer relationships is one of the nine customer retention strategies you can use to improve customer service and reduce customer loss. Strong customer relationships are profitable for both the company and the client. With satisfied and happy clients come recommendations, word of mouth marketing, and increased lifetime value. But how can you make your clients feel comfortable and differentiate your company from your competitors? And did you know that you can build relationships more efficiently with the use of a fitness software tool?
Table of Contents
1. Nurture Your Club Culture
Improving the relationship with your clients starts with having an open culture in your gym. It’s important that your clients can exercise in an environment they feel comfortable in. It stimulates them to visit your club more often and decreases the amount of people who quit. Without a community your club would be nothing more than a room to lift weights.
Luckily, there are various ways to nurture a club culture. Here are some excellent places to start.
Sharing Achieved Goals
Sharing achieved goals with each other motivates and inspires members to train harder and stick to their own goals. And it fosters an air of good-natured competition.
Fitness software in the form of an online platform can help with this. After all, people love sharing online; it’s quick and it’s easy. Clients can easily share and show their progress and achieved goals, like weight lost or muscle gained, with other members.
Sharing Tips and Tricks
The experts in your club can and should share their expertise by sharing knowledge and insider tips to help their fellow gym goers. By sharing knowledge with your members you extend your service, and add value to your clients’ experience with your gym.
Fitness software can help spread this knowledge to a large number of clients instantly. Just one post on the newsfeed of the internal online platform and every client can be reached. It doesn’t matter whether a client or coach wants to share something: they can all give input. After a while you will have a database of knowledge, that members can easily check out on the platform to learn about proper fitness techniques.
Interact With Each Other
It’s important to have a good atmosphere in your club, where all clients appreciate and support each other. This will have a positive effect not only on your club’s culture, but ultimately on client retention as well. So you should make the effort to enable interaction.
This interaction normally only finds its place within the gym and dressing rooms, but fitness software can play a role in this and boost interaction between clients inside the gym as well as outside. An online club platform which allows clients and employees to post messages to each other (privately or in groups), engage each other in challenges, follow each other’s progression and so on, will boost the level of interaction.
2. Client Communication
The second aspect that helps to improve the relationship with your clients is communication. It’s important to have personal contact and to be informed about the goals that your clients want to achieve. The more you know, the better you can support and motivate your clients. It’ll make your clients feel like more than just a number.
Having personal contact with your clients is of the utmost importance. By knowing your clients you can support them in achieving their goals.
Normally you build up this relationship by having a chat in the gym, but what about those 160+ hours a week when a client is not in your gym? This is where fitness software can help, by offering the opportunity to communicate with your clients wherever they are. Check up on them regularly, give them daily workout reminders and demonstrate you are right behind them, following each step of their progress.
It’s always a good thing to be up to date and know how your client is doing and if they’re working on their fitness as much as they should in order to reach their goals.
Fitness software can help you with this in many ways. Firstly, by using fitness software you can make workout plans which the client can sustain online. Some fitness software also allows coaches to have access to the clients’ workout plans. This makes it easy to review how they’re progressing and if the client is sticking to their plan. Another useful tool is an automated push message which is sent when a client hasn’t been in the gym for a long time. This keeps your gym top of mind.
Unmotivated clients are more likely to quit. This is an important factor you should always keep in mind. And fostering a relationship with your clients will do wonders for their motivation – if they notice that someone cares about them, their progress, and their goals, they’ll attach more importance to their relationship with your business.
Organizing challenges is a great tool to improve the relationship between your company and your clients. These challenges fosters friendly competition between clients and boosts their motivation to work out. Without a challenge, going to the gym can quickly become a drag, and that’s something you want to prevent.
Using an online platform or mobile apps, you (or your clients) can organize challenges that all your club members can easily participate in. Tracking challenge progress, determining winners, motivating participants to keep going, and getting more people to join up becomes easier when you don’t have to run around with a clipboard and a pencil.
Improving the relationship with your clients can be done with and without a fitness software. However, fitness software gives your communication efforts a wider reach, it saves time by taking over repeated manual tasks, and gives you the opportunity to build a community that reaches outside the walls of your club.