It’s no secret that marketing is your special sauce for generating new business for your gym or fitness studio. But what tactics can you actually use to bring those leads through the door to show them what you’re really made of?
Let’s dive into some tactics you can use to generate and manage leads today at your fitness club or studio.
Social Media Marketing
- Facebook and Instagram are some of the most powerful tools in your kit when it comes to attracting new gym leads. Why? It’s where most of your potential members like to hang out. So, you need to be where they are! Start by identifying which platforms your members are most likely to use regularly – these might be Facebook or Instagram, or another platform entirely. The idea behind social media is to build brand awareness and engage your audience with content they actually want to see (read: don’t try and sell to them all the time). Once you’ve built a good following, you can start to trickle a few promotional and sales focussed posts into their feeds, as well as running Facebook or Instagram ads.
Video Content Marketing
- With social media outlets all promoting video content, it’s a definite no-brainer to join the frenzy to promote your fitness club. Video content allows prospective clients to see what workouts are like in your gym or studio and how much fun your clients are having!
- You can use Facebook’s live-stream to show people who have liked your page what’s going on in your club in real-time. Instagram is also a great outlet for marketing your gym’s video content. It can help when people search via location and/or hashtags to find workout plans, classes or personal trainers in their areas.
Written Content Marketing
- According to inbound marketing software HubSpot, brands that publish 16 or more blog posts per month get around 4.5 times more leads than brands that publish four posts or less. Increasing your blog post frequency will help establish your brand as an expert in your niche. It will also improve your search engine rankings. Companies that blog regularly tend to receive 55% more website traffic than those that don’t. What does your audience really want to know? Listen to your existing customers for topic ideas.
- Written content marketing also consists of newsletters that should not just be sent to existing clients, but to leads too. They should contain up-to-date club news, but also be used to market to churned members or to old leads that didn’t buy a membership. Your churned members may have canceled their membership, but most often they still stay subscribed to your emails which means you can still reach them with club updates, promotions and fitness advice.