Building a successful personal training business is challenging, especially if you’ve entered the market as ‘fresh meat.’
To become a great trainer you not only need to have the passion for it, you also need to understand how to sell your personal training services effectively to clients.
To get you on the road to success, here are some essential steps to help you establish yourself and grow your new business.
Focus on the following:
- Your Niche
- Targeting Clientele
- Developing Client Relationship
Targeting particular types of clients is the most effective way to develop your business. To find your niche, you have to examine your own skill set, your networks, and your passions.
Ask yourself the following questions:
- Where can I best apply my knowledge and experience?
- Which type of people energize me?
- Do I want to work as an independent or be employed by a gym?
- How can I differentiate myself from the competition?
Other questions to ask yourself are related to the type of classes you want to give, i.e circuit training workouts to high-intensity workouts.
Answering these questions, combined with an analysis of the local market potential, will help you establish the reputation of your business faster.
Once you’ve decided what your niche will be, it’s time to let the world know about it. When people think of that niche, they should think of you, and vice-versa. There are several ways to get the word out about your specialty.
You could offer free workshops in your community to market an aspect of your niche. This is a fun and effective way to attract clients. Keep in mind that your first clients are extremely important, since they often double up as referrers, spreading the word about your services to their family and friends. That’s why you should consider picking your first clients carefully.
Start small, leverage your personal networks. Find people who are aligned with your niche, so you can deliver on your promises.
Building up a strong network in the gym and the local spots around you will help you move one step closer to establishing yourself as the expert in your area. If you make sure your face is the one that everyone knows, you’ll start to build up a stronger connection with those around you. You can start by learning the names of everyone you meet at the gym, or in the areas close to your training area. Approaching them with a smile and a firm handshake makes all the difference because first impressions are lasting.
Developing Client Relationship
Business owners know that it’s much easier to keep a current customer than to secure a new one, and this fact holds true with personal trainers as well.
Clients need to work with a trainer who they trust and feel comfortable with. The more you’re able to make your clients feel at ease and on board with your workouts, the more relaxed they will be and the stronger your relationship will become.
Empowering and educating your clients on why they need to do the exercises that you’ve instructed, follow certain habits and behaviours, and what they will achieve in the long term, helps to instill a commitment like no other.
Prepare For Success
Clients like to have interaction with their personal trainer, being able to exercise wherever they are, and get advice on workouts whenever they want. Technological options have made this possible with online coaching via mobile fitness apps.