Running a successful personal training business requires constant optimization. A well thought-out strategy is the foundation for a solid business but the work doesn’t end once your business is up and running. A staggering 60% of personal trainers don’t feel secure in their jobs. The reasons are plenty, but luckily for you, so are the ways to build up that security. The fitness industry is experiencing exciting times and you can use that to your advantage. These steps will show you how to stay on top of your game, and your business.
You’re a personal trainer whose day is often crammed full of tasks. Training clients, creating plans for new customers, invoicing, and co – the list often feels endless. To stay ahead of your tasks and on top of your activities, clear and solid planning is necessary.
If it comes to planning, structure is key. Start writing down exactly what activities you plan to do every week. Prioritize these tasks, keep it in a clear form and add time frames. Then schedule accordingly and create a clean time table that reflects your business priorities.
Happy clients are the essence of everything that makes a healthy and successful personal training business. And if you are aiming for long-term success, you’ll want to see your clients leave the building with a smile. Here are some steps to turn grumpy customers into happy cheerleaders.
First of all, be attentive. Ask your clients about their day to day life. Find out what they are interested in. This will create a stronger relationship between you and your clients. Secondly, stay kind. Don’t raise your voice or get irritated when something doesn’t go the way you want. Smile! Clients will enjoy their time with you a lot more. And lastly, reward your client for their work. Set up small challenges with rewards, provide some snacks after a workout or give out discounts for fitness gear. Follow these tips and you clients will never look for another trainer again.
Continuous education is what leads to continued success. Keep your eyes on the market and follow trends. Being a personal trainer, your business is about trends and the newest developments. Fitness conventions and workshops are all over the place, and you never stop learning. Ask your clients and colleagues for feedback on your work with anonymous forms. Also, keep both industry social media updates and specialist media in reach.
Furthermore, success is not a coincidence. Learning also means studying yourself. Evaluate yourself and your processes. Analyze where you are performing well and give yourself a little pad on the back for it, but also figure out your pain points and how you can improve your business performance in those areas.